Rush Orders Explained: When and How to Use 24-Hour Branding

We've all been there—the marketing team forgets to order event merchandise, a key client meeting gets moved up, or a last-minute sponsorship opportunity appears. This is where rush orders and 24-hour branding become lifesavers.

What is 24-Hour Branding?

24-hour branding refers to products that can be branded and prepared for dispatch within 24 hours of artwork approval. Not all products qualify—it depends on the branding method, stock availability, and production complexity.

Products Commonly Available for Rush Orders

Writing Instruments

Pens are the most commonly available rush items. Pad printing on popular pen styles can often be completed same-day.

Drinkware

Certain mugs, water bottles, and tumblers with screen printing or pad printing can be rushed.

Small Promo Items

Keyrings, lanyards, and small tech accessories often qualify for express production.

Selected Bags

Tote bags and cooler bags with simple print requirements can be fast-tracked.

What Typically Can't Be Rushed

• Embroidery: The setup and production time makes this unsuitable for rush
• Full-colour digital printing: Complex print jobs need curing time
• Apparel with multiple sizes: Stock consolidation takes time
• Custom-manufactured items: These have fixed production timelines

How to Prepare for Rush Orders

Have Your Artwork Ready

The 24-hour clock starts when artwork is approved. Vector files (AI, EPS, PDF) in the correct format prevent delays.

Be Flexible on Product Choice

Rush availability depends on current stock. Having 2-3 backup options increases success rates.

Confirm Stock Before Ordering

Popular items can sell out. A quick stock check avoids disappointment.

Rush Order Considerations

• Express fees may apply for priority production
• Courier upgrades might be needed for guaranteed delivery
• Quantities may be limited by available stock
• Colour options may be restricted

Planning Beats Rushing

While rush orders are available, planning ahead always yields better results—more product choices, better pricing, and zero stress. Consider setting up an annual procurement calendar for predictable events.

Need something fast? Browse our Rush Orders collection for products available with 24-hour branding turnaround.